Customer Experience Management

Wavetec Customer Experience Management Consultancy

Customer Experience Management (CEM) is a relatively new term with a number of different interpretations in the marketplace. Our view of Customer Experience Management, however, is quite simple. Every time a company and customer interact, the customer learns something that will either strengthen or weaken the future relationship and that customer’s desire to return, spend more and recommend.
CEM combines research insights and experience design expertise to measure and enhance each of these “moments of truth,” based on what is most important to the customer. Many businesses spend a good deal of money advertising their “brand promise” to potential customers; fewer companies put the resources in place to ensure that promise is delivered. At Wavetec, we provide the expertise and insight to transform brand promises into operational reality… and bottom line results.
It’s easy to make promises. It’s much harder to deliver on them. Our Customer Experience Management consultants ensure that the company and its employees are properly aligned and motivated to “live” the brand promise and ensure it is delivered exceptionally at each “moment of truth.”
Wavetec’s experienced team has been providing excellent customer flow consultancy to the biggest names in the industry, all over the globe, such as Emirates Airlines, Qatar Airways, Orascom Telecom, Telenor, Etisalat, Agha Khan University Hospital, Capital Health Screening Centre Abu Dhabi, Al-Rahba Hospital, Royal Bank of Scotland, Barclays, Eco Bank, Dubai Islamic Bank, Emirates NBD, Matlan Retail Stores, Morrisons Supermarkets and the list goes on.


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